A local academic claimed that the opening of Wynn Macau will bring “revolution” to the gaming sector because of its market strategy and focus.
Director of the gaming research branch of the University of Macau, Fong Ka Chio (馮家超) told Macao Daily News that indications show that Wynn Macau is likely to aim for middle-class gamblers, which means they aim not only visitors from mainland China, but also Hong Kong, Macau and South East Asia.
He gave the design of the Wynn Macau complex as an example, saying that Macau public sector workers can get access to four of its six restaurants by passing through a special corridor.
He pointed out that those restaurants are “high-class”, and clearly aimed for local public sector workers. who are generally better paid. Meanwhile, the gaming tables seem to aim for customers who gamble for leisure.
The unique service that Wynn Macau appears to offer may take themselves to the lead in a short term, he said.
The comprehensive business activities of Wynn Macau, which includes hotel, retail, conference and exhibition and eateries that all of them are under their direct control, may make them very competitive in changes of market.
So far, he did not know whether Wynn Macau will copy from experiences from Las Vegas that tailored services will be available to customers as long as they provide their personal information, but whether this will work in Macau very much depends on how customers feel.
As long as they feel comfortable about the tailored service, then it will be successful, he said.
He claimed that Wynn Macau may bring new source of customers to Macau by offering tailored services and “fans” who like the Wynn branding.
It is even likely that middle-class customers who like to gamble in Las Vegas will come to Macau instead, he claimed.
He also pointed out that the interior design of the complex has taken into account the habits of the East.
Different market focus means that Wynn Macau will be competitive in Macau’s gaming sector, in comparison of Las Vegas Sands, he said.
一位本地的学术界人士称，澳门永利（Wynn）的开张将会以其市场策略和市场重点给博彩业带来一次“革命”。
澳门大学博彩研究所所长冯家超告诉澳门日报记者，有迹象表明澳门永利有可能侧重于中产阶级的赌客，也就是说他们的目标顾客不只是来自中国大陆的游客，还包括来自香港、澳门和东南亚的顾客。
他以澳门永利大楼的设计为例，指出澳门公共部门的工作人员可以通过一个特殊通道进入澳门永利6家餐厅中的4家餐厅。
他指出这些餐厅都是“高级餐厅”，而且明确面向本地公共部门的工作人员，这些人员的收入水平一般都较高。同时，赌桌看上去也是面向以赌博为乐的顾客而设计。
他说，看上去，澳门永利所提供的独特服务可能在短期内就会使得澳门永利达到领先水平。
澳门永利完善的经营活动，包括酒店、零售、会展以及餐厅均由澳门永利直接管控，这可能会使得澳门永利在市场变化中具有强大的竞争力。
到目前为止，他还不清楚澳门永利是否会照搬在拉斯维加斯的经验，为提供了个人信息的顾客提供个性化服务，但是这种方式在澳门是否可行在很大程度上还取决于顾客的感受。
他说，只要顾客接受个性化服务的方式，那么这种方式就会成功。
他还说，澳门永利可能会通过提供个性化服务将新的客户群以及“永利”品牌的粉丝带到澳门。
他说，那些喜欢在拉斯维加斯赌博的中产阶级顾客甚至还有可能到澳门来赌博。
他还指出，澳门永利大楼的内部设计考虑了东方习惯。
他说，不同的市场重点意味着与拉斯维加斯金沙相比，澳门永利在澳门博彩业中是非常有竞争力的。
